Better Streets Content Creation Workshop and Webinar
Can road safety really be on TikTok? Can Instagram be a tool we use to help redesign our cities? The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
This free workshop is designed to empower you to create video content to share your ideas on all things urban. You’ll learn the basics of how to create great stories, filming and editing tips, with plenty of time to get out and about and create your own video. We will also share case studies and key findings from the 100 to Zero project, a digital storytelling campaign designed to improve awareness of road safety in 100 second videos or less.
The workshop hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who has been named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia. And Lucinda Hartley, an urbanist, keynote speaker and entrepreneur named as one of Australia's 100 Most Influential Women by the Australian Financial Review.
In person workshop:
Date: Saturday 15th November 2025
Time: 9:30 am to 12:30 pm
Location: Sydney
Register for in person workshop here.
Webinar: How to Create Great Content: Best Practice and lessons learned from the 100 to Zero project
The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.
This webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who will share case studies and key findings about how to effectively design and deliver social educational social media content. His work has seen him named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia.
This free-wheeling webinar will take the format of a Q and A with topics including getting started in social media; the challenges of platforms and algorithms; creating digital content using just your phone; and how it can lead to real world impact. We’re collecting questions - so feel free to send across any questions you have.
This webinar will be recorded and made freely available on the 100 to Zero Project website (100tozero.org). This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event.
Online workshop:
Date: 5th November 2025 6pm to 7pm
Link: To be released to registered participants.
Register to receive a link to the webinar: here
